celebrate@fitzrovia is Back!

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From the 15 – 24 September, celebrate@fitzrovia is back – bigger and better than ever! Home to a wonderfully-eclectic range of restaurants, bars and eateries, they will be showcasing their culinary creativity and tempting you in with some incredible offers (just like we do at the Rathbone!)

It’s not all food and drink though so read on to find out what’s happening in Fitzrovia, London’s most vibrant, cultural hidden gem…!

Fitzrovia oozes creativity. It has long been the home to architects, novelists, playwrights and designers of all types – George Orwell, Virginia Woolf, Dylan Thomas, Quentin Crisp and George Bernard Shaw all worked and socialised in Fitzrovia during the 1930s and 1940s – and at celebrate@fitzrovia the design divas will be showcasing their amazing pieces to celebrate the wide world of design.

You’ll find furniture and sculpture from reclaimed wood and metal, handmade crafts, a celebration of Danish design led by Bang & Olufsen and even Cath Kidston’s new Disney Collection!

There are also some amazing workshops, like watercolour painting, the art of plating and paper flower making and you can even learn to do calligraphy with swearwords at the Pottymouth Party!

To kick the event off on Friday 15th September, The Charlotte Street Fayre will be jam-packed full of global culinary delights including, amongst many others, tasty tacos and fantastic frozen margaritas from DF Mexico, Jack Horner’s perfect pies, Konditor & Cook’s brilliant brownies and Rawligion who are at the forefront of the raw food revolution.

There is also a huge list of masterclasses, competitions, tastings and a Man vs. Food-style Pisco Chilli Challenge from Señor Ceviche! They are serving shots of their iconic 1615 Pisco (Peruvian brandy) with varying strengths of chilli infusion, from the mild and pleasant aji panca through to the hot and unforgiving aji limo chilli…where on the chilli ladder will you meet your match?

Fitzrovia? Where’s That?

Even born and bred Londoners can be forgiven for not knowing where Fitzrovia is (the name was only coined in the 1930s) even though it’s entirely likely they’ve eaten, drank and shopped here.

Fitzrovia, with its uniquely quirky, almost Bohemian vibe sits happily between the triumvirate of the glitz and glamour of the West End, the offbeat counter-culture of Camden and Euston’s mix of bustling corporates, education and medicine and is a hotchpotch of narrow, irregular streets, perfect for exploring from your base at the boutique Rathbone Hotel!

So if you’re coming to celebrate@fitzrovia, don’t forget to make sure you book your stay at The Rathbone now and our concierge will point you to wherever you want to go and whatever you want to see!

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